Augmented Reality Branding Agency – Top Ideas to Provide a Good Augmented Reality Experience

Communication, and mainly voice communication is the most important thing that defines a society. Ever since the language start developing ever since its more than 50, 100,000 years ago, humans have been looking for ways to express and interact via the senses to the outer world, creating since the very first step of communication exchange of information between A-D and then B-D-C-etc. Language evolution was the first detonator when inventing other tools in order to pursue certain ideals such as hunting or collecting food or simply grouping each other. Civilizations developed more and more and we started exchanging knowledge via mouth of mouth or through generation to generation till we found a way to write it somewhere as it was in 1454.

The press became another milestone in the history of human communication. Press was sort of the platform for a further broadcast network in human race. In this way then, our experiences, thoughts, ideas, concepts, opinions were easily curled up in something called book. Spreading it through out a network was then easier than years before. After this then it came the telephony network having as main wings to fly: the control plane for setting up the switching circuits, and in the other hand as other important aspect, the data plane as medium where the voice flows. When the internet was born back in the late 50’s after the Sputnik’s event, we never knew it would develop tremendously. Nowadays when talking about Internet if we don’t talk about protocols or the OSI model or Open Systems Interconnection model we would look like science fictionist trying to explain a dream.

And then it came IoT with its platforms such as among others, mobile technologies and wireless internet. Circuit switched networks, wireless technologies, packet switched networks, computer telephony integration, features & apps.

Humans are constantly trying to humanize devices and robotizing so to speak human tools or objects. We build things in the physical world such as material objects like houses, buildings, cars, etc., yet we build things in the informational world with knowledge, music, movies, etc. Nowadays, we can create full informational worlds, and that informational world can clone different type of behavior of the real world.

Being aborted in our senses (hearing, sight, touch, smell and taste) is also a psychological and many times philosophical source of studies in many thinking schools of the past and the present, this can be noticed either by watching our favorite TV program or by listening a music that touches our soul so to speak. We are absorbed into memories, thoughts, feelings via an external stimulation, it’s just seem like we are blocking our interfaces with the physical world.

The art of reproducing the physical world with such high quality, conviction, intensity and realism is called virtual reality, and for this it requires a huge amount of processing power (Moore’s Law). Augmented reality in the other hand, is a melt of computer channeled and direct perceptions by implementing three modalities: visually, orally and haptically. From the computer channeled perception point of view the AR designer will build a set of new parameters recognized by the subject.

It seems that Facebook or other social networks will boost this trend in the next few years from now. Some experts predict an annual growth of up to 95% for this 2016 year. The paraphernalia behind its boom, the needs of the end users and why not shareholders of different companies from different fields are driving the socialization of the implementation of AR tactics into business plans.

Tips to better implementation within a brand building scope

AR is a tool, just like printed, web, etc., therefore the same branding guidelines you are using in other channels must be used in your AR offering as well
What is the engagement strategy? Because you are connecting senses + computer generated stimulation, in what part is your engagement strategy of the whole work? Obviously it will depend on what market or industry you are working from. Either retail, real estate, tourism, automotive, etc.
AR is mostly content. Therefore, think of it as a content strategy. Start with the basics: Write it down or create a AR briefing, write down and define the limits between the hardware and the marketing concept. Split them up and focus in themselves separately.
Define what will be the best way to distributing this special content, would it be either via app stores, as a b2b solution or b2c solution?
What is your lead generation strategy for your AR? There are quite many ideas, for example, content driven model idea, free subscription or as novelty, subscribing to emails for new updates, free AR testing spots. There are many ways to increase the ROI. As you know medical education, e-stores, gaming, computing or mobiles are using the most AR.
Metrics! Please understand, AR is focused in a sustained end user attractiveness which never ends, users change and we must understand how they are changing and how they are reacting to your AR product. As brand builder and visual identity designer you must take into account the experience part. AR is not away from other channels; therefore, micro-moments is also applied here.

And now from the whole and holistic point of view, the company has to align all the main departments in order to create the innovation culture from within (intrapreneurial), mainly the R&D-marketing ones.

Simple Guidelines to Designing an Effective Logo

Logos build up your online identity and as such should reflect your business objectives as well as effuse professionalism. Without these, your brand might sink into oblivion. Over the years, the logo designing industry has been significantly expanding. A good logo designer is one who combines his artistic skill with good business sense.

Designing a logo requires skill and method. An amateur might consider the logo design job as a mere simple one. The task is essentially simple for good artists. Before designing a logo, make sure you have the following:

Knowledge of the company/organization/business.
The company name or initials; ask the client whether he needs a symbolic logo or a text logo.
Check if the company has a tag line.
Know the color preferences of the client. Many clients prefer specifying the logo color while some leave it to the imagination of the graphic artist. Color choice may also depend on the industry. For instance, an eco printer business will essentially need a touch of green in its logo to emphasize on its environmental aspect.
Style of the logo- Logo style depends generally on client choice; they might opt for an illustrated logo, a vector logo, or a 3D logo.

This knowledge is enough to proceed with the first draft of the logo design. Once you get the concept right, you can be assured of moving on the right track. The rest becomes easier with client feedback. A good logo designer thus works on a step by step process to design an eye-catching logo.

Brand Book: Build a Consistent Brand Around Your Company Logo

Let’s say you have decided to start your own business, or you thought of upgrading or reinventing your brand. One of the first order of things you would be doing is to design a logo for your business. Your logo would have to say it all about your brand: your color scheme, font styles, feel and so on. But sometimes, the whole thing would just seem to be quite off, and you can’t figure out what is wrong.

This kind of situation is the reason why you need to have a consistent and strong brand identity. Especially in today’s modern market trend, when tiny details make or break you. Not only does it makes your brand look firm but it would build your credibility, as well.

So here’s the big question: How? – Well, enter the brand book.

What is a Brand Book?

A brand book is a set of rules and guidelines for the use of your brand. A standard if you must. A style guide, in a designer’s context. It basically explains how to properly make use of elements to make sure that it is consistent with your brand.

Why create a brand guide for your business?

Having a brand book makes it easier to do a project. Example: if you decided to do a packaging for a brand product, presenting the brand book to the designer would make things easier to select font styles, colors, and whatnot and output would be consistent with your brand.

Makes you look professional. Being consistent with your marketing tools and outputs makes you look professional. Like everything’s planned out to be the way they are.

You will have control of your brand. Having standardized brand gives your control of any loose ends. If something is not working – a look or feel – you refer to your trusty old brand book.

Never a cheap moment. When you have a brand that’s solid in all corners, your brand would avoid looking cheap.

You enhance your brand. With your brand’s style regulated, it makes you progress into a finer and solid brand. You are put onto a perspective where you see your brand’s untapped potential and develop changes for its betterment.

What to Include in a Brand Book?

There are several components to include in a brand book. Here are the basics and must be included.

BRAND OVERVIEW

As much as possible, this should be brief. In little words as possible, make sure that the concept for the design of your brand is clear. A designer should likely read this very important part of the brand book; it should tell what the brand is aiming to be, its look and feel.

LOGOS

A logo is the brand’s key component to its strategy; therefore, it should be taken seriously. The brand will likely revolve around the logo concept BUT the logo is not your brand alone. Make sure there are many logo variations for certain styles and backgrounds, and clarify minimum sizes.

INCORRECT LOGO USAGE

Remember when I said, a detail can make or break your brand? Here’s a common mistake in the branding world: logos are used and stamped upon on almost anything. Your brand has to look professional, and you should know not to mess around with it. If you do, you’re basically messing with your reputation. You have to be careful to make sure that designers or anyone that would make use of your brand logo understands what they can and cannot do with it.

FONTS

Font is crucial. It also affects your brand’s feel. You have to define what kind of typefaces to use. More so, their size, colors, headline and body typeface. Do not forget to include web and non-web fonts.

COLORS

Since your brand revolves around your logo, and your logo revolves around a particular color set, it is imperative to make sure that the use of colors is specified. Specify primary and secondary colors – when and where to use them. Include color palettes, as well as, formats for both print and web end.

COPY AND TONE OF VOICE

Think of this as another key component to your brands personality. It’s how you would want them to “hear” or “read” you – your character. Defining the way you deal or sound like, especially in the social media, is a great way to be consistent. When there are several people writing or doing the copy in their different ways, your brand would seem to have several personalities. That is why it is key to have these laid out properly.

ICONOGRAPHY

Specify what size, spacing, and where to use icons is significant to promote consistency.

OTHER COMPONENTS THAT CAN BE INCLUDED

There are still several components that you can integrate in your brand book. It’s really up to you and up to the industry your business is in. Some components that you could consider include:

Photography style
Supporting graphic elements
Design layouts and grids
Social media profile page applications
Brochure/flyer layout options
Website layout
Signage specifications
Advertising treatments
Merchandising applications

Who makes a Brand Book?

Usually, brand books are developed by an experienced graphic designer. Sometimes, the agency where your logo is made could do this for you. Even if you already have a logo, you can always hire someone to make your brand book. But of course, it’s better to have the one who made your logo do the brand book for you, as well, to ensure that it flows well with your logo.

It is always better to have a PDF format brand book for you, aside from it being printed. It’ll make things convenient especially during a project where you can always send it via email.

The Bottom Line

Your logo is a significant component of your brand. Several aspects of your business revolve around it, especially in the modern branding world. But your logo alone is not your brand. It’s just a part of your strategy to be identified with. How your logo is treated and used is where your branding unfolds. By having a brand book, you can ensure that everything works consistently to have a strong and solid brand.

How to Build a Healthcare Brand That Appeals to Women

Building your business in the health industry can be a stressful process if you are unfamiliar with the world of marketing and advertising. One of the hardest aspects of marketing your brand is the task of identifying your best consumer, or rather, patient. An important tenet of branding is as follows: In order to build a healthcare brand that is appealing, durable, and overall successful, you cannot ignore the female patient. As many companies before have learned, profiling the female population is not always an easy or predictable journey. Fortunately, there are some guidelines that can help.

First, never rely on stereotypes.

The advertising world can be a confusing and tricky place. Regardless, it is an important realm to conquer when attempting to create a thriving business. Health care today especially requires a focused branding process. Stereotypes are dangerous assumptions to follow, when it comes to predicting a consumer’s behavior. Women comprise roughly more than half of the world’s population. It stands to reason that what appeals to one woman may not work for the next. Age, demographics, educational background, and familial status are just a few of the many identifying categories of what defines a woman’s interest.

Do your research.

If not all women are going to respond to your brand, then the next logical step is to gather research. This can be a tedious and complicated process, but it is certainly worth the investment. Gathering a copious amount of data on your best patient will help you narrow your advertising efforts and guide you in your branding process. If you are unsure where to start, it could be very helpful to find a marketing firm that has both the experience and the tools to conduct your research and frame the process of building your health care brand.

Consider your niche.

Research shows that women not only search meticulously for their own health care, but the majority also coordinates the health care of spouses and/or children. So even if you have a practice that is geared primarily toward the male population, you should find a way to brand your business that captures the attention of both sexes. Focus on the practicality and design of your message that will appeal to both men and women.

Focus on the differences between men and women.

This is where the process of branding can become muddled. Going back to the previous points, you should avoid stereotypes and you should try to frame your brand in a manner that appeals to both sexes. However, you should also not neglect some of the more subtle differences between men and women. These differences can be the catalyst to a great marketing strategy. Understanding what motivates the women who will most likely be attracted to your facility comes from, again, diligent data collection and research.

In general, though, statistics show that women have not been historically drawn to the more generic forms of advertising. They are instead, looking for a stronger image. Utilize the tools at hand to build your brand to appeal to women: do not neglect the Internet and the power of social media.

Employee Branding – Guidelines

1. Organizational messages are supposed to be cautiously planned and designed in much the similar method mission and vision statements are planned and designed.

2. The organizational messages are supposed to be a sign of the organization’s mission as well as standards.

3. Messages aimed at outer public are required to be in line with the messages directed towards the workforce.

4. Messages intended for outer public must be sent within the organization too.

5. The plan of staffing and selection systems is supposed to include messages that constantly and cyclically reveal the brand name and organizational image.

6. The reimbursement system is supposed to include messages that constantly and cyclically reveal the brand and organizational image. Such as, executives in organizations that give importance to training ought to be held responsible when they do not succeed to train and develop their workforce.

7. Training and development systems must facilitate executives and workforce to internalize their organization’s mission and values as well as assist them in knowing how the mission and values are relevant to their responsibilities in the organization. This should allow them to more successfully draft messages that regularly reflect the brand name and organizational image.

8. Marketing and public relations systems are supposed to write messages that repeatedly and without fail reflect the brand name and organizational image.

9. Executives must be taught the significance of sending messages that are steady with their organization’s mission, vision, guiding principles, and practices.

10. Performance supervision systems must concentrate on variations between practices and strategies to reduce infringements of employees’ psychological agreements.

11. Precise as well as unambiguous job samples must be provided to new workers so that rational hopes are included into their psychological agreements.

12. Corporate traditions – such as objects, different activities and behaviors, administration standards, standards and viewpoint – should strengthen the messages workforce get.

13. Individual productivity must be considered and evaluated to find out if there are ‘message associated’ issues on the departmental, divisional, or organizational levels.

14. Individual messages must be repeatedly scrutinized for uniformity with other messages.

15. Message channels are supposed to be checked to guarantee reliability of message delivery.

16. During the occasion that messages have to be altered or psychological agreements changed, organizations are required to take cautious steps in redrafting the messages.

17. Measures should be applied to evaluate results such as clientele maintenance, service value, revenue, as well as employee satisfaction and performance.

Advantages of Real Estate Investing

Investing in real estate is as advantageous and as attractive as investing in the stock market. I would say it has three times more prospects of making money than any other business. But, But, But… since, it is equally guided by the market forces; you cannot undermine the constant risks involved in the real estate. Let me begin discussing with you the advantages of real estate investments. I found the advantages as most suited and really practical.

Advantages

Real Estate Investments are Less Risky

As compared to other investments, less of misadventure is involved in a real estate property. I will not get away from the fact that just like any investment you make; you have the risk of losing it. Real estate investments are traditionally considered a stable and rich gainer, provided if one takes it seriously and with full sagacity. The reasons for the real estate investments becoming less risky adventure primarily relate to various socio-economic factors, location, market behavior, the population density of an area; mortgage interest rate stability; good history of land appreciation, less of inflation and many more. As a rule of thumb, if you have a geographical area where there are plenty of resources available and low stable mortgage rates, you have good reason for investing in the real estate market of such a region. On the contrary, if you have the condo in a place, which is burgeoning under the high inflation, it is far-fetched to even think of investing in its real estate market.

No Need for Huge Starting Capital

A real estate property in Canada can be procured for an initial amount as low as $8,000 to $ 15,000, and the remaining amount can be taken on holding the property as security. This is what you call High Ratio Financing. If you don’t have the idea as to how it works, then let me explain you with the help of an example. Remember that saying… Examples are better than percepts!

Supposing, you buy a condo worth $200,000, then you have to just pay the initial capital amount say 10% of $200,000. The remaining amount (which is 90%) can be financed, against your condo. It means that in a High Ratio financing, the ratio between the debt (here in the example it is 90% Mortgage) and the equity (here in the example it is 10% down payment) is very high. It is also important to calculate high ratio mortgage insurance with the help of Canada Mortgage and Housing Corporation (CMHC). If needed, you can also purchase the condo on 100% mortgage price.

Honing Investment Skills

A real estate investment, especially when you buy a condo for yourself, will be a pleasurable learning experience. It gives you the opportunity to learn and when I went ahead with my first real estate property, I was totally a dump man. Ask me now, and I can tell you everything, from A to Z. Necessity is the mother of all inventions. I had the necessity to buy the property and so I tried with it, and I was successful. I acquired all the knowledge and skills through experience of selling and purchasing the residential property. Thanks to my job. It gave me the experience to become an investor.

Not a time taking Adventure

Real estate investment will not take out all your energies, until you are prepared and foresighted to take the adventure in full swing. You can save hell lot of time, if you are vigilant enough to know the techniques of making a judicious investment in the right time and when there are good market conditions prevailing at that point of time.

You should be prepared to time yourself. Take some time out, and do market research. Initiate small adventures that involve negotiating real estate deals, buying a property, managing it and then selling it off. Calculate the time invested in your real estate negotiation. If the time was less than the optimum time, you have done it right. And if you end up investing more time, then you need to work it out again, and make some real correction for consummating next deals. You have various ways and methodologies, called the Real Estate Strategies that can make it happen for you in the right manner.

Leverage is the Right Way

The concept of leverage in real estate is not a new one. It implies investing a part of your money and borrowing the rest from other sources, like banks, investment companies, finance companies, or other people’s money (OPM). There have been many instances where people have become rich by practically applying OPM Leverage Principal. As I had discussed under the sub head – No Need for Huge Starting Capital, the high ratio financing scheme gives an opportunity of no risk to the lenders, as the property becomes the security. Moreover, in case the lender is interested in selling the property, the net proceeds resulting from the sale of the property should comfortably cover the mortgage amount.

Real Estate Leads For Realtors

Because real estate prices have dropped quite a bit, the potential commissions that real estate agents and brokers could earn have also dropped. But the drop in commissions can be more than offset by the amount of properties that can be sold. And getting quality real estate leads is one of the keys to making this a reality for real estate professionals. This is because there are so many more properties on the market now than there were before the bubble burst.

The rise in the number of homeowners who are underwater on their mortgages has increased so much that a very large number of them have decided that they cannot afford to stay in their homes. They would rather sell their home and buy a comparable home for a much lower price, and take the loss so that they can improve their cash flow situation by having a lower mortgage payment each month. And since there is no shortage of properties to buy, these people had no problem finding a suitable home for a good price.

And another result of the rise in available properties is that more and more people are becoming first-time homeowners. Since prices on homes are falling, more and more people are able to afford a home for the same amount they are currently paying in rent. So the logical choice for these people is to buy a house rather than continuing to rent.

These factors all lead to one thing – a higher need for real estate agents to help the buying and selling of all of these properties. Therefore, even though prices have fallen, the quantity of available properties, buyers, and sellers has raised which more than makes up for the lower prices in terms of how much a given real estate agent could make in the current real estate market. And as we all know, the more clients a real estate agent has, the more properties they’ll sell and the more money they’ll make.

The problem comes in when a real estate agent has already gone through their current client list. The best way for them to get more clients is to somehow obtain more real estate leads. Not only do they need more leads, they need high quality leads if they are going to be successful in converting a high number of them into clients who actually follow through on buying and/or selling one or more properties.

So how can you get more real estate leads? There are of course many different ways. These include buying them from an agency that offers them, advertising, subscribing to lead generation websites, developing and keeping current your own real estate website that draws potential

clients to it, and best of all by getting them through your own network. There are undoubtedly other ways of generating real estate leads as well, but these are the most common methods – all of which have proven to work to a certain degree.

One of the easiest ways to get real estate leads is by purchasing them. There are companies whose sole purpose is to find people who want to buy or sell a property. They then sell this information to people who are willing to pay for it. So if you are a real estate agent looking for real estate leads and either don’t have the time to find your own, or simply don’t want to, then this may be a good option for you.

There are two different major ways to do this. You can purchase the real estate leads from a company as a set of data that you will get in the form of a list or spreadsheet. Then you will need to start sifting through them and using the data available to qualify and categorize them yourself. And after that, it’s time to start making calls to find out they are valid leads or not.

The other way of purchasing real estate leads is by subscribing to a real estate lead generator website that will send you much smaller lists of leads on a regular basis. This can be nice because the information is likely to be much more current than buying a single very large list of leads. But this also means that there are fewer to work with so it doesn’t give you as much freedom in terms of choosing who to contact first.

Purchasing real estate leads or subscribing to a lead generation website can also be expensive. This can be a very bad thing since the whole intent of buying leads is to find clients, sell properties, and make commissions, if the leads that you buy don’t turn into commissions. In that case, not only did you not sell any properties (or many properties), but you wasted money on worthless information, and you wasted time contacting worthless leads when you could have been working on finding good real estate leads instead.

Another way to generate real estate leads is by advertising. If you are a real estate agent, broker, or business person, advertising your services may be a good way to generate real estate leads. This type of lead generation is great because rather than you doing the work to find people who want to buy or sell a property, the tables are turned and they come looking for you instead.

In addition to having people try to find you instead of you trying to find them, there is another benefit to advertising to generate real estate leads. The people who are trying to find you are already definitely interested in buying or selling a property. This means that you don’t have to worry about whether they are going to turn out to be qualified leads or not, because they definitely will be.

A similar way to generate real estate leads by advertising which can be even more effective than simply advertising on a billboard or in the paper is by setting up your own real estate website. Websites are surprisingly inexpensive to have hosted, and having one developed for you doesn’t have to be expensive either. And if you learn the basics of website development, you’ll be able to maintain it by yourself after it’s been set up so that you can always keep it current.

The reasons to keep your website current cannot be understated. First, you have to keep it updated with the properties you are trying to sell so that the people who visit your website will have something to look at – and since this list of properties will be changing frequently as your client list grows and changes, you’ll need to change your website often to incorporate the new properties and eliminate the ones that are no longer available.

A second reason for keeping your website updated on a regular basis your page rank will grow higher. Search engines use a number of factors to determine how relevant they are to certain keywords, and where to display them in a list of search results. And one of the biggest things that moves a website toward the top of the list is it’s page rank, which is greatly affected by how active and how current the website is. So the more often you update your website, the higher its page rank will be, the higher it’ll show up in search results related to real estate keywords, and the more visitors you’ll get to your site.

Once you get visitors to your site, you’ll be getting the exposure you want to potential clients for free. They can stay on your site for as long as they want to and look at as few or as many properties as they want to. And you don’t have to do anything in order to help them. In fact there could be thousands of people all on your website at the same time. That is something that you would not likely ever have the opportunity to do in person. This phenomenon is what is known as leverage, and leverage is what can turn a small business into a fortune 500 business in short order when managed correctly.

The best way to do real estate lead generation also happens to be one of the most difficult – at least in the beginning. The method of finding leads is by building a very large network, and using it. This is one of the best ways to get leads because it is one of the most surprisingly effective ways. But unfortunately, it’s also one of the more difficult ways to start, and takes a while to yield significant results.

The first thing you’ll need to do is to start building your network. And it’s not that you just need to start building it, you need to intentionally focus on building your network each end every day, no matter where you are or who you’re talking to. This is because for most people, networking does not come naturally.

If you are like most people, you are probably somewhat shy and don’t make it a point to intentionally meet and talk to new people on a regular basis. But if you want to build a network, you’ll have to do exactly that. This is something that can come as a challenge to say the least, both emotionally and technically, but it is well worth the effort in the long run.

It can be emotionally difficult because a large part of building a large network is dealing with rejection. And if you want to build a large network quickly, you’ll have to deal with a lot of rejection each and every day. Too many people, being rejected is taken personally and it ends up wearing them down so that they eventually give up before they gain the benefits that building a large network provides. But if you can learn how to not take rejection personally, you’ll succeed where so many others have given up and failed as a result.

And networking to generate real estate leads can be done almost anywhere. When you need to put some gas in your car, park on the other side of the pump from someone who’s already there and try to strike up a conversation where you’ll be able to tell them that you’re in the real estate business and can help them or anyone else they know who may be looking to buy or sell. And if you’re really serious about it, you may want to only get $10 or some other small amount of gas at a time so that you’ll need to go to the gas station more often and have more opportunities to network.

You can also build your network by meeting new people at any other place. You could talk to someone at the grocery store, library, church, waiting in line at the bank, or anywhere you are around other people for more than a few minutes at a time and starting a conversation wouldn’t be too awkward. It can be done anywhere, with just about anyone, at almost any time. And the more dedicated you are to it, the faster you’ll be able to grow your network and the better off you’ll be in the long run.

Some of the best ways to network are by talking to the people you already know. These are people who are already in your network, and you can use them to help you grow your network even larger. The most obvious way is to simply ask them if they are interested in buying or selling a property in the near future, and to keep you in mind if they are.

But another way to help you grow your network is to ask them who they know that may be interested in buying or selling a property. You are basically asking them for real estate leads using different words. You could ask them for the names and numbers of people who they know who may be interested in buying or selling a property, or you could ask them to give your contact information to the people they have in mind when you ask them that question.

It’s a great idea to have business cards with your contact information made up when you’re networking. That way you won’t have to rely on people’s memories which are definitely not the most reliable things when compared to something they can simply read from a card. Cards on the other hand make it so that the person you are giving your contact information to doesn’t have to rely on their memory, and it puts forth a more professional image as well which can only benefit you.

Real estate values have taken a dive and one of the results has led to there being many, many more properties on the market now compared to before the economy took a dive in 2008. This means that even though the prices are lower, the higher quantity of properties on the market make it possible to buy and sell more of them and make more money in commissions as a result which will more than make up for the decreased individual property values.

I order to sell more properties you must have more clients. And to get more clients, you need to have more real estate leads. These real estate leads can be generated in a variety of different ways, all of which can be useful to real estate professionals. Having reliable leads will definitely result in more clients, more sales, and more money made in commissions. Purchasing them, advertising for them, or getting them from your network is all great ways go get leads that all have their own strengths and weaknesses. Pick the one that will work best for you, and you’ll be on your way to making more money through real estate in less time that you think.